Matt Balcer
art director
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Chevrolet Performance - LT4 & LT376 engines
print and digital ads
I was tasked with updating the look and feel of Chevrolet Performance photography, beginning with print ads for two new products, the LT4 and LT376/535 engines. I created imagery featuring the engines being installed into project vehicles, a 1970 Chevrolet Camaro RS and a 1969 Chevrolet Chevelle Slammer, in garage and track settings. The final photography was handled by Roy Ritchie at GLS show car warehouse in Warren, MI and we made additional use of the images on integrated media extensions of the ads: static and rich media OLA and on chevrolet.com.
LT4 engine print ad
LT4 engine rich media OLA
LT376 engine print ad
LT376 engine OLA
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